Marketing Tools

Online store marketing components

You can utilize different marketing components in your website to inform customers of important information about your store. This article introduces a lot of content. You can click the following supported marketing components to directly view the specific setting tutorial according to your own needs!

 

1. Generally highlight the following information:

  • Any shipment delays or areas that do not accept international shipping
  • any updates or new policy pages
  • Any promotions currently available
  • Remind users to subscribe to the store
  • Prompt which products other users have downloaded to stimulate users to place orders
  • Recommend new or hot products

 

2. Supported Marketing Tools

In order to meet the above needs of your operating store, SHOPLINE has launched 5 marketing tools: "Announcement Bar", "Popups", "Sales Notification", and "Countdown Timer".

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In this article, you'll learn how to set up different types of information as shown below:

 

3. Setting up Announcement Bar

The announcement bar is a component fixed to the top of the store website, through which you can convey important information to customers.

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Please go to [Apps] in the Admin, select the App store tab, then click Use now to enter the editing page. Switch on the "Show Notice" toggle to post the bar to the website. 

  • Promotion board content: Enter the body of the notice. You can enter text, symbols and emojis within the 200 character limit. You can set up the content into a redirect link. 
  • Effective time: Set up the starting time and date for the announcement. If there is no end time, check the box for "No Expiration".
  • Promotion board background: You can select to use a solid color or an image for the background of the bar (Recommended image size: 1920*36px. Supported image format: JPG, PNG and GIF with file size no more than 3MB). 
  • Display mode: You make the bar to be embed or floating at the top of the webpage.

Remember to click Update at the top or bottom of the editing page to save the changes.

 

4. Pop-up Setting

Please go to [Apps] in the Admin, select the App store tab, then click Use now to create a pop-up. 

Please refer to the Pop-ups Marketing Tool Setup Guide for the latest Pop-ups setup guide.

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5. Setting up Sales Notification

This application can push real-time purchase updates to customers automatically at the storefront. Customers will be redirected to the product details page when clicking on the notification.

Please go to [Apps] in the Admin, select the App store tab, then click Use now to enter the editing page. Switch on the "Show Shopping status" toggle to post the bar to the website. 

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  • Push notification setting:
    • You can select the order type to push to customers - All orders, Paid orders and Virtual orders.
    • You can set the time range of the shopping status from the latest 1-365 days.
    • Check the boxes if you wish to display the buyer's information anonymously or select specific products in the push message (At most 100 products can be selected). 

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  • Display position: You can select to location to display the notification and choose from the deep/light color template. 

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  • Time for push notification: You can adjust time duration and interval of the notification display. 

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Remember to click Update at the top or bottom of the editing page to save the changes.

 

6. Setting up Countdown Timer

This application can display special countdown timer on product detail page, thus increase the promotional atmosphere for purchasing the product.

Please go to [Apps] in the Admin, select the App store tab, then click Use now to enter the editing page. Switch on the "Show Countdown" toggle to post the bar to the website. 

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  • Countdown setting: You can select the way to display the countdown.
  • Content style: There are two locations to display the timer - on the product detail page, on the top of the page. 

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Note: After all components are set up, you need to open the display component at the top left on the left to successfully display in the foreground!

 

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