Google re-marketing Tag is used to reach out to customers who have browsed your online store. After tagging a page on your online store, a re-marketing list of customers who have visited the page is generated. Merchants can build re-marketing campaign targeted for this re-marketing list of customers when they search on Google. That is to say, only the listed customers can see your re-marketing campaigns.
1. Setting Steps
Step 1: Complete initial Google Ads account setup
If you have already set up your Google Ads account, you can go directly to Step 2
If this is your first time using Google Ads, please go to the Google Ads official site and click "Get Started" to sign in with Gmail and complete the initial account setup. The initial settings include the account name, payment method, and the first advertising content. After completing the initial settings, you can pause the advertising content that you just set to stop running.
Step 2: Set up audience sources
Click [Tools & Settings] > [Audience manager] > in the upper right corner.
After entering the page, click on "Audience sources" on the left. Click the "SET UP TAG" at Google Ads tag column.
Step 3: Edit data source
Please select the option "Collect data on specific actions people performed on your website to show personalized ads." and click on the "SAVE AND CONTINUE".
Step 4: Tag Set up
Click the third one "Use Google Tag Manager" to get the "Conversion ID" and copy the id, then click "CONTINUE"
Step 5: Tracker Settings
Return to SHOPLINE Admin > [Google] and click the "Get Started" button next to "Google remarketing".
Step 6: Complete the Setup
Go back to the Google Ads settings page and click "DONE" to complete the installation!