Marketing Calendar Setup Guidelines

You can select festivals in the marketing calendar to set up, create atmosphere for the store on special festivals, and increase the sales of the store.

1. Open and close the marketing calendar

1.1 Marketing Calendar Setting Entry

1.2 Close Marketing Calendar

2. Festival atmosphere setting steps

2.1 Setting the entrance

2.2 Show the festive atmosphere

2.3 Basic Settings

2.3.1 Effective time setting

2.3.2 Effective time conflict

2.3.3 Modification of effective time

2.4 Atmosphere setting

2.4.1 Atmosphere animation settings

2.4.2 Decoration pendant setting

2.4.3 Display page settings

2.4.4 Hide mode setting

2.4.5 Modify the atmosphere settings

2.5 List of Marketing Calendar Events

2.5.1 Description of each tab column

2.5.2 Description of holiday status labels


1. Opening and closing the marketing calendar

1.1 Marketing Calendar Setting Entry

There are two paths to enter the settings of the marketing calendar

The first type: If you have not added the "Marketing Calendar" app, you can install it in "Apps" - "App Market" - "Marketing Calendar". After installation, you can find "Marketing Calendar" in my app.

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The second: If you have added "Marketing Calendar" as "My Apps", you can enter it in "Apps" - "My Apps" - "Marketing Calendar"
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1.2 Close Marketing Calendar

When you want to close the marketing calendar, you can delete it in "Apps" - "My Apps" - "Marketing Calendar" - "Delete". When your mouse hovers over the "Marketing Calendar", you can see the deletion, click to confirm the deletion.

When you delete "Marketing Calendar" in My App, the Marketing Calendar app will be closed. After closing, the storefront will no longer display the festive atmosphere, and you will not be able to view the "Marketing Calendar" app or access its functions in the background.

You can open "Marketing Calendar" again at any time after closing it. After opening, the original data will be retained and you can view it at any time. The festivals you have configured will remain original, and the festivals that have not been configured can start to be configured.

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2. Steps to set the festive atmosphere

You can choose different festival atmosphere settings for your store, but only one festival atmosphere is supported at the same time. Therefore, when you set the festive atmosphere, the effective time of each event cannot overlap.

2.1 Setting the entrance

There are two entrances with a festive atmosphere

The first type: "Marketing Calendar" - "Setup Now"

If you have never set a festive atmosphere, when you click to enter the "Marketing Calendar" app, you will see the festival that is closest to today, click "Set Now" to enter the festival atmosphere setting page

You can see the status of the festival next to the festival name: "starting after xxx", "started", "coming soon"

"Start after xxx": This festival will start after xxx

"Started": The festival is in progress

"Coming soon": Stay tuned for ambience settings related to the festival

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The second: "Marketing Calendar" - "Recommended Holidays" - "Go to Settings"

If you have already set up the holiday mood in Marketing Calendar, when you enter the Marketing Calendar app, you will see an event information management page.

In the "Recommended Festivals" at the top, you can see the festivals that are closer to the current time. You can select the festival you want to set, and click "Go to Settings" in the pop-up window to enter the settings page.

If you click the "Close button" or "I see" in the pop-up window, you can close the pop-up window.

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2.2 Show the festive atmosphere

When you set the festival atmosphere, you can see the switch for displaying the festival atmosphere. The switch is on by default. After you set the festival atmosphere, your store page will display the festival atmosphere within the effective time.

If you manually turn off the display button, the festive atmosphere will not be displayed in the store within the effective time frame. At the same time, the status of the event listing page will be displayed as "Not Enabled". Regarding the status of the event list, you can check more status through 2.5.2 Festival Status Label Description .

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2.3 Basic Settings

You can set the effective time range of the holiday atmosphere in the basic settings.

2.3.1 Effective time setting

When you set the basics, the start time and end time show the default festive start/end time. You can click on the time to change the date & time.

Note: The start time you set cannot be earlier than the current time, and the end time cannot be earlier than the start time.

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2.3.2 Effective time conflict

Only one festive atmosphere can be valid at the same time in the store. Therefore, when the effective time of the holiday you set conflicts with the effective time of other holiday moods, you cannot create the holiday mood, and you will see the reminder.

You can modify the effective time of this festival or other festivals. When the effective time does not conflict, you can successfully create this festival atmosphere.

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2.3.3 Modification of effective time

Entrance: "Select the festival to be modified on the list page" - "Go to Settings" - "Modification Effective Time" - "Update"

You can modify the effective time of the festival that has been set at any time. After the modification is saved, the effective time of the store will be displayed according to the new time range.

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2.4 Atmosphere setting

You can set the atmosphere animation, decoration pendant, display page and hiding method in the atmosphere settings.

2.4.1 Atmosphere animation settings

You can choose from the provided atmosphere animations, or choose not to show the atmosphere animations. The animation you choose will be displayed in real-time in the preview on the right, which can help you better understand the effect of the atmosphere animation.

If you only want to set the atmosphere animation, after selecting the atmosphere animation you like, click Create at the top or bottom of the page to create it successfully.

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2.4.2 Decoration pendant setting

You can choose from the pendant styles provided, or choose not to display the decorative pendant. At the same time, you can choose whether the decorative pendants at the top and bottom of the page are displayed or not. All your selections and modifications will be displayed in the preview on the right in real time, which can help you understand the effect of the decorative pendant more effectively.

After you set it up, you can click Create in the upper right or lower right corner to complete the creation of the festive atmosphere.

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2.4.3 Display page settings

You can select the page on which the festive atmosphere is displayed. The festive atmosphere is displayed on all pages of your store by default, and you can modify the displayed pages.

When you choose to display on only some pages, the pages you selected to display will be displayed in tabs below this option.

After you set it up, you can click Create in the upper right or lower right corner to complete the creation of the festive atmosphere.

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2.4.4 Hide effects setting

You can set the hiding method of the festive atmosphere. The default hiding method is to automatically hide after a certain period of time, and the delay time is 30 seconds.

When you choose to auto-hide after a certain amount of time, you can continue to choose a delay of 30 seconds, 60 seconds, or 90 seconds. After setting, the festive atmosphere will be automatically hidden after users enter the store page for a certain period of time according to your settings.

When you choose to hide after page scroll, you can continue to choose page scroll 50%, 65%, 80%. After setting, the festive atmosphere will be hidden when the user scrolls the page to a certain extent according to your settings.

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Example 1: Automatically hide after a certain period of time

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Example 2: Hide after page scrolling

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2.4.5 Modify the atmosphere settings

Entrance: "Select the festival to be modified on the list page" - "Go to Settings" - "Modify Atmosphere Settings" - "Update"

You can modify the atmosphere settings for the festival that has been set at any time. After the modification is saved, the effective atmosphere in your store will be displayed according to the updated atmosphere.

If you want to turn off the atmosphere setting, you can turn off the festive atmosphere display button, see 2.2 Show Festive Atmosphere

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2.5 List of Marketing Calendar Events

Entrance: "App" - "My App" - "Marketing Calendar"

After you set the festival atmosphere, the festivals you set will be displayed in the list of marketing calendars, and you can see them after you click to enter "Marketing Calendar".

2.5.1 Description of each tab column

Recommended festivals: You can view the recent festivals in the recommended festivals, click to evoke the corresponding festival introduction pop-up window, and click "Go to Settings" to set the corresponding festival atmosphere.

Current Festivals: Festivals that are currently in progress, including the festival atmosphere displayed in the store and the festival atmosphere that has been set but the display button has been turned off by you

To-be-started festival: The festival atmosphere that has been set before the start time, including the festival atmosphere with the display button turned on and off

Historic Festivals: The Festive Atmosphere You Configured That Has Ended

More marketing applications: Marketing application recommendation, you can click to jump to the installation page of the corresponding application; if the application has been installed, you can click "Go to use" on the installation page to set

2.5.2 Description of holiday status labels

When you set a holiday mood, the corresponding holiday will appear in the event list. You can see different festival status labels after the current festival and the festival name of the festival to be started, and different labels correspond to different statuses of the festival.

Start in x months: the festival will start in x months , the start time is greater than 30 days from now, and the start corresponds to the festival start time you set

Start in x days: The festival will start in days . The start time is less than 30 days from now, but greater than 24 hours. The start corresponds to the festival start time you set.

Start today: The festival will start within 24 hours , the start time is less than 24 hours away from now, and the start corresponds to the start time of the festival you set

In progress: the festival is in progress, the start time you set < today < end time

Not enabled: You have configured the festival, but the festival atmosphere display button is turned off, the event will not be displayed in your store

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