Conversion Rate

Visitors who completed checkout as a percentage of all visitors. This metric and the metrics below include your online store, one-page store.

Users need to add a product to their online shopping cart and go to the checkout page before they can purchase a product. This is often referred to as the conversion funnel, where the number of people from one step to the next decreases significantly.

Taking "Add payment information" as an example from the following indicators, it refers to the number of visitors who entered the checkout page and actually submitted payment and it’s ratio to other indicators such as the number of store visitors, the number of additional purchase and each step prior to checkout.

 

For example: 

When there are 6 visitors to add payment information, it means that on July 15th, the number of visitors to the store that finally submitted the order was 6. At the same time, when the mouse hovers over this indicator, you can also get further information:

  • Add Payment Information / number of visitors: 5%
  • 75% Add Payment Information / final checkout: 75%
  • 100% Add Payment Information / selected delivery method: 100%

Through each comparison, you can understand the conversion loss of each stage. Looking at the trend of each data, you can see how the conversion fluctuates over time.

 

Setting Instructions

In your SHOPLINE Admin panel > Analytics > Dashboard > Conversion rate > View report.

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The conversion rate funnel contains the following metrics
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Add to cart: The number of visitors adding an item or more to the cart. 

This number is typically smaller than the visitor count because most visitors only browse and do not necessarily add any items to their cart. 

 

Final checkout: The number of visitors that added one more items to the cart and checked out. 

Visitors may go directly to the 2nd or 3rd page by abandoning an order. 

This number is usually smaller than the number of visitors who have added an item to the cart because visitors may add an item to the cart but not checkout. 

 

Add user information: The number of visitors who add one or more products to their cart that proceed to checkout and add their user information. 

This number is usually smaller than the number of visitors who make it to the checkout because some visitors leave the checkout page without making any purchases.

 

Selected a delivery method: The number of visitors that add a product or more to the cart, proceed to checkout, fill in their information and select a delivery method. 

 

Add a payment method: The number of visitors that added one or more items to the cart, proceed to checkout, added user information, selected payment method or clicked “complete checkout”. 

This number is usually smaller than the number of visitors that have proceed to checkout because some visitors either don’t select a payment method or complete checkout after filling in their user/delivery information. 

 

Complete checkout: The number of visitors that add one or more items to cart and proceed to complete checkout for their purchased items.  

This number might not align with the number of orders because visitors sometimes place multiple orders in one visit. 

This number is usually smaller than the number of visitors who fill in their user information because some visitors who encounter problems during their payment process will not finish checkout. 

 

Ideally, you will need to adjust your marketing strategy and price points over time as to encourage more users to complete checkout after adding items to their cart. 

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