To create a product, enter its name and upload images of the product. In addition, you can add product details that help your clients better understand the product: add a description, available sizes, weight, etc. Certain pieces of information are optional.
Table of content
- Product title and description
- Adding video to a product description
- Product availability and inventory
- Product ribbons
- Manage delivery method
- Related product and product recommendations
- “Buy Now” Button
Images show a customer what your product looks like. Selling to consumers is all about presentation. You can show the various perspective of the product, such as font, side, underneath, close-up, etc. so that customers see what they are buying in detail.
Remember the quality of product images directly affects your ability to generate sales. Here are some tips:
- Each product image should be of uniform size and style across all products you sell.
- Use high-quality images so that customers can see any fine details.
Learn how to add product images
Product titles and description
Product title - is the name of your product. You can include the most important information about the product to make it easier for customers to understand what you are selling.
Product description - is the information about your product. It emphasises product advantages, list its characteristics, or highlights product features. You may also use videos, images, and animated elements (gifs) to help describe your product. Unique product descriptions rank higher in search engines.
The product description section has a built-in text editor, so you can easily add text, bullet points, paragraphs, links, additional images, and videos.
Tips to improve your product descriptions:
- Consider a 10-year-old explaining your product to you: Do not use long sentences or complex vocabulary.
- You might find it easier to show than to tell when you include product demo videos. Demonstrate how to use a product in detail.
- You should provide both a short and long version of your description: Some people prefer scanning over reading, while others prefer reading more in-depth about your product.
Adding video to a product description
To showcase your product and help customers make a well-weighted decision or to make your instructions more helpful, you can add a Youtube video to your text.
To add a video to your product description:
- Upload your video file to Youtube.
- Copy the link (address from the browser) of the uploaded video.
- From your SHOPLINE admin, go to Products > Add a product.
- Create a new product or choose an existing product.
- Click on the video icon in the text editor menu.
- Enter Youtube URL and click Confirm
- Once all information about the product is added, click Add.
SKU (short for “Stock keeping unit”) is the code that identifies the product within your business. You can add the product identification provided by the manufacturer or your own combinations of letters and numbers. You can make each SKU unique to track products. It’s also possible to leave the SKU field empty. It is not necessary for every product to have an SKU.
|If you want to showcase product SKUs, you can add them in the text editor.|
Weight is the product’s actual weight. You can leave this field empty (the weight will be set equal to zero) if you are selling gift cards or if you don’t need to ship a product.
Check the Fulfillment required box if the product requires shipping. Uncheck this box if you do not need to ship the physical product.
Pricing is what you’re charging for the product. You do not need to factor in shipping or delivery costs in the price you input, as they can be set separately.
Check the Tax required box if the product price does not include taxes. Uncheck this box if the product has already included taxes.
|You can preset the chargeable taxes. Go to Settings > Taxes and Fees.|
Under the pricing section, you can see Compare at price, cost price field.
Compare to price – The original price for a product that is on sale. When you enter a “compare to price”, the product displays a sale price and savings.
Cost price – The cost price field allows you to save the cost price of the product for future purview and will not be displayed to customers.
|If you want to create tiered pricing for each product based on quantity. For example, a product costs $18.80 but if a customer buys five quantities, the price will be $16.80 each. Download our B2B app to set tiered pricing.|
Product availability and inventory
Availability – Product availability can be selectively enabled (and disabled) for each product. When you disable it, your store visitors will not be able to see the product on your storefront. You can enable it whenever you are ready to sell.
Inventory – if you have a limited number of a product to sell, you can use the inventory section to specify the quantity that you can sell online and set up low-stock notifications. You can also choose the behavior for this product when it’s out of stock. Out-of-stock visibility options include hiding the product from the storefront, showing the product on the storefront, and accepting pre-orders.
- Enter the number of items stocked in the Inventory field.
- Set the out-of-stock behaviour in the Inventory strategy.
Enter a value as the minimum number of quantities left in stock at which you want to receive the Low Stock notice.
If you don’t want to track the stock of this product in SHOPLINE, enable Continue selling when out of stock under the product detail page. This will mean that product will always be available for purchase in unlimited amounts (it will be useful when selling gift cards).
Categories are groups/collections of products that a product is included in. It helps customers navigate your store faster and find the products they need.
A product can be assigned to at least one category. One product may also belong to several categories. If you do not assign a product to any special category, it is automatically added to the default storefront page category.
If you assign a product to any category on top of the storefront category, this category is considered the product’s default category.
Product ribbons are a way to attract attention to a product on your storefront.
Product ribbons are colored labels that are displayed in your product images. They can help visually highlight certain products on your storefront. These tags contain your custom text; for example, “New Arrivals”, “20% Off”, “New”, Christmas deal”, or “Free Shipping”.
Download our conversion booster app to set up product ribbons.
Variations – If your product has options, you can additionally create a variation for it. Product variations are unique sets of options (e.g. color, Blue, Yellow, Orange).
Variations can help you track the stock of individual product options as you can assign a unique SKU to each variation. You can also add images for specific variations so that customers have a better picture of what they are buying.
Learn how you can set up product variations.
Manage delivery method
The Delivery method tab allows you to set product-specific shipping methods and specify products’ weight and dimensions, or the product requires physical picked up and cannot be shipped.
By default, your store’s shipping methods that you set on the Shipping and Delivery page are used. You can keep those shipping rate options available if your store allows regular shipping rates. Or you can set a specific shipping rate for specific products.
On the SEO tab, you can set specific SEO-related information for your product’s page. When analysing a webpage, search engines get information about its content from “meta tags”. This includes the page title and meta description. Search engines use meta tags to describe pages as they appear in the search results and rank them by relevance.
SHOPLINE automatically generates metadata based on your product’s name and description. Search engines display a limited number of characters so that you can rewrite the page title and meta description. Editing page titles and descriptions with relevant keywords, so your product appears higher in search engine results.
Page title – The title is shown as a clickable link in search results. You can customise the title to target your clients’ interests more accurately. You can edit up to 70 characters.
Meta description – A short sentence summarising the content of the product. Write a more detailed text describing your product offering. Meta descriptions can be any length, but Google generally truncates snippets up to ~155 - 160 characters.
Related product and product recommendations
The related products tab allows you to display the “You may also like” section in your online store as well as to cross-sell products in the cart. You can manually set/select specific recommended products, and show random products. Download our product recommendation app to Add product recommendations to your store to upsell, supported by a smart recommendation AI algorithm.
“Buy Now” Button
The “Buy Now” button allows you to generate individual product integration codes to add this specific product to an external website or blog.
This option allows you to add a “Buy Now” button without adding a whole SHOPLINE store.
For example, you sell only a few items, or you want to create a landing page for a product, or you need to supplement a blog post with the option to buy the product.